unknown filmmaker | Kingis Ice Cream / 2010

the delivery boy’s prize

by Douglas Messerli

 

Director unknown Kingis Ice Cream / 2010 [1.12 minutes]

 

A cute delivery boy is bicycling through the Finnish countryside and suddenly in the middle of lane stops his bike, grabbing a white protective box from the bike basket. He jumps the nearby barbed-wire fence and races through the pasture.

     A moment later in this 1.12-minute-long advertisement, he is fording a rather wide if shallow stream, the container atop his head.

     He runs through another pasture and now approaches a seemingly industrial work place guarded by a fierce dog. Although the dog is chained he still comes rushing forward with threatening barks and growls. The young man tosses his container over a high fence and climbs it himself, landing near the box which has cracked open, spilling out the ice within. He pulls off his shirt and pants, rolling up some of the ice into his clothing along with the special Kingis Ice Cream treat he is delivering.

    Running only in his underwear down a small town street, he rings the doorbell of the house to which he has been ordered to make the delivery.

      A lovely young woman greets him at the door, clearly the daughter of the home owner. He opens his package of his shirt, taking out one of two of Kingis Ice Cream bars and hands it to her, which she gladly accepts, still apparently in awe of the delivery boy’s almost naked beauty.

     A second later, however, a young man, apparently her brother joins her at the door. He too is a good-looking, and as we can tell by the look he gives the delivery boy, who hands him the second ice cream bar, the son is quite impressed.

     Their mother momentarily joins them at the door, but as the two boy’s eyes meet, the young man of the house grabs the bar his sister holds and nods his head for the delivery boy to follow. To where he is taking him is not explained, but we know for certain that it is a private spot where the two can together suck on their chocolate ice cream bars and whatever else they might desire to attend their mouths and tongues. If the daughter doesn’t know what to make of it all, their mother clearly does, as her sly grin makes apparent.

     This ad is so very subtly sexy that I’m not sure US TV could air it. A young man in his jockey shorts going off with another boy for something clearly having to do with multiple pleasures may be something far different from eyeing a pretty boy or meeting up for a date as we’ve seen in gay US ads.

      But this Finland dessert treat certainly sold me on its excellent taste. I would love to try their ice cream bars at any time, night or day, particularly if I might be able to share one with such an attractive young deliverer.

 

Los Angeles, May 7, 2024

Reprinted from My Queer Cinema blog (May 2024).