unknown filmmaker | Pepsi Max / 2009 [commercial advertisement]

tiger on the prowl

by Douglas Messerli

 

Director unknown Pepsi Max / 2009 [55 seconds] [commercial advertisement]

 

We’re in an English pub, and Max is surrounded on both sides the small round table by his close male friends. Their conversation has obviously concerned his lack of self-assuredness regarding his sexual relationships. But one friend has just spotted a girl most certainly looking in his way.

     “Come on mate, you’re definitely getting checked out!”

     “I am?”

     “Now’s your chance.”

      “Have a Pepsi, Max,” his other friend suggests, producing out of nowhere a can of Pepsi Cola.

     Having finally been convinced that it’s now or never, Max rises and strides forward, suddenly on the prowl, his friends watching him in some wonder and admiration.

     The first girl we’ve seen looking their way, rather plain, puts away or her book and stands waiting in anticipation. But Max walks past her to where a truly foxy woman dressed in black with long strands of red and blonde hair awaits him full-on. 

 

      The boys are amazed by their sudden tiger. Yet Max walks past her as well, meeting up at the very end of the bar with a handsome, muscular young man who stands up in a friendly greeting.

     His friends look on in horror, their mouths falling open as we watch the final Pepsi credit: Get your kicks at www.Pepsi.co.UK.

 

Los Angeles, May 7, 2024

Reprinted from My Queer Cinema blog (May 2024).