Tuesday, May 7, 2024

unknown filmmaker | Renault Clio / 2008 [commercial advertisement]

parental pull

by Douglas Messerli

 

Director unknown Renault Clio / 2008 [1.10 minutes] [commercial advertisement]

 

In this French-language 70-second commercial for the automobile maker Renault, a handsome young man drives up to a club in his supermini Renault Clio filled with friends of both sexes.

     Meanwhile, waiting in line outside a dance club are three elderly drag queens, obviously on a guest list to the club. As the car pulls up closer to the queens, the young blond youth is a bit confused and startled, calling out “Pappa?”


 


    The queen in a red-beaded dress, quickly attempts to hide her face, but she knows there’s no way of getting around it. The youth hollers out in French something like “Pappa, can you help get us in?”

     The queen smiles, proud of her son and his friends.

    The ends if a view of the car being parked, under which appear the words: “Bien dans son epoque, bien dans sa twingo,” “Good for its time, good for a dance’” the word twingo, also the name of a Renault city car, being a portmanteau of the words “twist, swing, and tango.”

 

Los Angeles, May 7, 2024

Reprinted from My Queer Cinema blog (May 2024).

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