by Douglas
Messerli
Greta Gerwig and
Noah Baumbach (screenplay), Greta Gerwig (director) Barbie / 2023
Before we begin any critical discussion or analysis of Greta Gerwig’s 2023 move Barbie, I think it is important to take a breath, step back, and observe the astounding fact that in a year when it has finally sunk in that women in the US, through a Supreme Court decision, have once again lost the right to make decisions about their own bodies; in a year in which many aspects of US cultural are demanding to go back to sleep instead of accepting the “woke” notion of our numerous cultural failures and the recognition of our often hidden racially bigoted and gender restrictive behavior of the past; at a time when religious zealotry and hatred of what is perceived as alien religious ideas is at an all-time high; when sexual differences, particularly those presented by the LGBTQ+ community, are again under intense attack; and US democracy in general has found itself in grave danger—that a major US film studio was able to release a film written and directed by fairly popular cinema creators Greta Gerwig and her partner Noah Baumbach who—using basically the standardized, stereotypical roles of puppets and mannerized theater types, represented here by dolls (a form highly popular in the literatures, theater, and film of Asia, the Arab world, and in earlier times in Europe)—were able through cinema to discuss issues of feminism, sexuality, and gender in a fairly rational manner. And on the top of this, were able to draw millions of individuals into the theaters and make billions of dollars for their producers and themselves.
My essay will not seek to discover what
this true anomaly means or even attempt to explain how it might have happened. I
will only muse with wonderment that it did happen, creating a healthy, sharply
divergent series of reactions in its wake in a time when such rational argument
has almost disappeared.
The doll, obviously, is the Mattel toy manufacturer’s
major product, a creation which was brought into the world in March 9, 1959, “Barbie.”
The company had been created by a married couple Elliot and Ruth Handler, whose
first major success involved selling dollhouse furniture and in 1947, creating a
toy ukulele named “Uke-A-Doodle.” Their next best seller was Magic-8-Ball,
which they acquired from creators Albert C. Carter and Abe Bookman in 1950,
following up by the Fischer-Price Corn Popper and a Xylophone in 1957. Chatty
Cathy was born in 1960, and the Ken doll was created a year later.
By this time, moreover, Barbie had grown from the Stereotypical Barbie, the blonde-haired, pink dressed original doll (played in this film Margot Robbie), and several of her friends, all also named Barbie, came into existence, President Barbie (Issa Rae), Writer Barbie (Alexandra Shipp), Physicist Barbie (Emma Mackey), and many others, including the first black Barbie, who appeared in 1968. Ken was also reproduced into several variations, including, apparently, a friend of Ken, Allan (Michael Cera), who after failing to sell quick disappeared from the Barbie and Her Friends community, while a Mermaid Barbie (Dua Lipa) and even a Kenmaid merman (John Cena) survived.
Early in the movie, the film makes clear what an amazing revolution this human-like representation of a young female was for young female children, who before had basically been given dolls who served only as symbols of the babies they would grow up to care for, reinforcing their predetermined roles a mothers and housekeepers. With Barbie, suddenly freed in their imaginations to take on a wide range of positions in society, whether or not those roles were truly possible to obtain, they were seemingly liberated from the bedrooms and kitchens of the future. And in many respects one can imagine, through Gerwig’s telling, that the larger Barbie family helped to develop these young girls’ later feminist positions, as they grew up disappointed to discover that the possibilities allowed them by the Mattel creations were not available in the real world.
Gerwig presents these figures in their
imagined world of the day, the popular female dolls, beloved by young girls, living
in the matriarchal society of Barbieland where the numerous Barbies, who the
Mattel company advertised as being able to become anything they chose to
undertake, and therefore representing all the major positions in society
including those of science, politics, the media, and religion, while the Ken
dolls’ primary role was to hang out on the Beach and wait endlessly for the
Barbie gaze.
In Gerwig’s and Baumbach’s vision, Ken wants a closer relationship, perhaps even love—although it is important for us to remember that neither doll was given representative genitalia, and Ken cannot explain what it is he really wants to do with Barbie—but in this symbolically feminist, perhaps even lesbian world, Barbie spends all her nights with the girls. As she explains, “Every night is girl’s night, forever and ever.” And Ken is left with little else to do but to hang out with his buddies on the beach. Even his attempt to attack the false waves of the ocean ends in severe bodily image, with a conversation of the other Ken’s following which puns on their only imaginary mutual activity other than waiting on the beach, like young boys bragging in an attempt to gain male dominance: “If I weren’t severely injured I’d ‘beach’ you off right now, Ken.” “I’ll ‘beach’ off with you any day, Ken,” responds Rival Ken (Simu Liu). “Fine, let’s ‘beach off.’” “Anyone who wants to ‘beach’ him off has to ‘beach’ me off first,” interrupts another Ken, with Rival Ken taking on all bets, “Fine, I’ll ‘beach’ both of you off at the same time.”
Allan, meanwhile, an obvious outsider “queer”
doll who is allowed to remain in the Barbie world, looks on with wide eyes, the Ken boys having no other language to express
their masturbatory fantasies except in terms the pink beach upon which they are
permanently confined.
Barbie is by now having her own
difficulties, a sudden thought of death crossing her mind in a manner that
certainly wasn’t ever meant to enter into her plastic brain. Moreover, as she
stands up for her morning slip on into her perfect heels, she discovers
suddenly that she has become flat-footed, and has developed cellulite. Maybe
she isn’t so very perfect as she was made to be. When she consults her Barbie
friends about her problem, in fact, she is told that she needs to consult
After a discussion with Weird Barbie, who
insists she cannot stay in Barbieland if she intends to survive, off into the “real”
world Barbie travels, with Ken hitching a ride, both to discover what exists in
the supposed perfect world of Barbieland is not at all the same in the world in
which the female children play with them. And that distinction, of course, is
what this film is all about. Not only does Barbie quickly discover that her
current “handler,” Sasha (Ariana Greenblatt), who isn’t at all fascinated by
the impossibly fantasy creation of a semblance of woman that Mattel has wrought.
I love Helen Mirren’s announcement of
Barbie and Ken’s road trip, as they drive, sail, fly, bicycle, and trailer into
the “Real World”—arriving, of course, in the most unreal of real worlds, the
State of Los Angeles where they immediately go skating on the sidewalks of Venice
Beach. Barbie feels kind of “ill at ease” because of the stares her so-recognizable
look and their outrageous costumes create, but Ken is kind of delighted that
suddenly he too is being “looked at”—by the gay boys of Venice, a reality of
which he has obviously has no knowledge. Barbie feels threatened, with “an
undertone of violence,” while Ken luxuriates in the admiration his body seems
to be drawing. The difference is in the fact that in Barbieland, the female
doll has significant admiration from her women friends, but here she is being ogled
by the male gaze, whereas in Barbieland Ken has had no attention from women and
now feels he’s at the center of some of the male gaze, without realizing it is
the “gay gaze.” She’s proud to announce to a group of workers that she does not
have a vagina, but Ken is insistent, despite her statement, that he “has” all
the genitals. Something as shifted in their relationship, in their perception
of even their own gender. As Ken observes, “Everything’s…like reversed here.”
A moment later a male skater comes up
behind Barbie to slap her ass, she hauling of and slugging him in the face,
resulting immediately in their first arrest. They immediately buy new clothing,
but because they are a product of a corporation whose idea of costume is itself
a commodity, they are just as outrageously dressed as before. They are arrested
again, this time for not paying for their outfits.
Whereas, Ken immediately perceives that
in this “real” world, males have the power through the patriarchal views of the
society, and rushes back to tell his doll boys of his new discovery, convincing
all his Ken friends to take over the society, just as quickly forcing the
Barbies back at home into the submissive positions of girlfriends, housewives,
and maids which the pre-Barbie children were forced to undertake.
That generational distinction
produces in Barbie a very different notion of who she is and how her “perfect”
image effects young girls. But even more troubling is that the Mattel board of
directors, headed by their CEO (Will Farrell) is now after the Barbie who has “crossed
over,” ready, if they can convince her, to put her back into the box in which
she originally was issued for indoctrination. The board members, as Barbie soon
perceives, are now all males, her original creator, Ruth Handler (Rhea Perlman)
having long been replaced.
Totally depressed by what she has
discovered, Barbie is ready to return but has no idea how to alter the suddenly
changed situation that has occurred in his previously “ideal” world, which she
now realizes has been rendered quite meaningless by the cultural and social
changes in the real world. Faced with the impossibilities she and the other
Barbie represent to women and young girls involved in a real world of sexism, consumerism
(of which she was part), and general misogynism, how can she return to not only
the “box,” but the idealized Barbieland of her lifetime existence?
In a marvelous statement by Gloria before
Barbie heads back home, her former childhood “lover” summarizes some of the
changes and difficulties that the previous “doll generation” never might have
imagined. After having what they describe as an “existential crisis,” Stereotypical
Barbie admits she’s not smart enough to do brain surgery, she’s never flown a
plane. “No one on the Supreme Court is me. I’m not good enough for anything.”
“It’s nearly impossible to be a woman. You
were so beautiful and so smart it kills be that you think you weren’t good enough.
We have to always be extraordinary. But somehow we’re always doing it wrong. You
have to be thin, but not too thin. But you can never say you want to be thin.
You have to say you want to be healthy, but you also have to be thin. You
have to have money,
Poor Barbie must return to settle the
patriarchal revolution that her Ken has engaged in. She and her sister Barbies
create a new constitution, this time including the outsiders and even the Ken’s,
although still not engaging fully in sexual relationships or full leadership
positions with them. After all, this is Barbieland.
Yet the Barbies had now revolutionized their constitution to include both outsiders such as the gay Allan and the ostracized Weird Barbie. But basically, I have to agree that despite their constitutional embracement of the Kens, the boys’ behavior both mimics, as Megan Garber argued in The Atlantic, a sort of teenager male figuring out of who they are, encouraging the numerous Kens to explore themselves, without basically any outside help. And Gerwig’s representation of their dilemma also reminds me, with shivers going down my spine in fear of its implications, the feelings of emasculation and male fragility that have long accompanied the several male support groups such as “Men Going Their Own Way,” which represent a frustrated contingency of supposedly masculine figures who, perhaps because of similar concerns, cannot accept full female equality.
Ken is recommended by Barbie to discover who he might really be inside himself, as opposed to adopting the standard given views of identity, Beach boy or patriarchal male.
Even the Mattel board, who has followed in
their doll’s adventures, find a rapport in tickling one another, even if the
CEO is not quite ready to accept hugs.
Barbie, admitting finally that she does
not love Ken, dares leaving her female utopian society and returning to the “real
world,” now taking on the name of Barbara Handler, to join the human race,
ending the film, with what Gerwig herself describes as a “drop of the mic kind
of joke,” “I’m here to see by gynecologist.”
Most certainly Gerwig’s feminist speeches
are often simplistic, her evaluations of the consumer nightmare Barbie and Ken
imposed on upon several generations is a kind of whitewashed picture of the actual
criminal behavior of the Mattel empire in their insensitivity to the female and
male images they perpetuated. It is interesting to note that soon after their
success from their doll creations, Mattel purchased the famed popular, but
animal insensitive The Ringling Bros. and Barnum & Bailey Circus, which in
an early version I saw with my father somewhere around 1961 or 1962. They were
later forced to sell off that division of their entertainment fantasies. Mattel
certainly cannot be described as being fully sensitive to the forces it leased
upon US culture.
Nonetheless, one has to ask, how many
films have bothered to present an argument about the treatment of women—and men
for that matter—as well as to suffer over their gender difficulties as this
movie has?
Los Angeles,
January 24, 2024
Reprinted from My
Queer Cinema blog (January 2024).