Unknown filmmaker | Michelangelo / 2008 [commercial advertisement]

drop the towel

by Douglas Messerli

 

Filmmaker unknown Michelangelo / 2008 [44 seconds] [Commercial advertisement]

 

Surely one of the cleverest of gay commercial advertisements was the Israeli Neviot drinking water ad of 2008. The great Italian artist Michelangelo is busy pounding away at this block of marble in creating his memorable sculpture David. He is more than a little frustrated, however, when his model refuses to drop his loin cloth.

    In an attempt to encourage the youthful model, he sends all of his assistants out the studio, and the model seems a little more willing to drop the towel, but still appears somewhat fearful about what his complete nudity might mean.

    Fortunately, the great gay artist has called for the delivery on a silver platter of Neviot water, which so excites the model’s attention that the loin cloth drops, allowing Michelangelo obviously to fully create his great sculpture.

 

Los Angeles, July 17, 2024

Reprinted from My Queer Cinema blog (July 2024).