by Douglas Messerli
Unknown filmmaker The French Exchange — Renault
Clio: Thirty Years in the Making / 2019 [2 minutes] [commercial advertisement]
In 2019 Renault Clio made an ad aimed at lesbians, what might almost be described as a lesbian melodrama. It begins with a British mother driving a young unhappy and somewhat frightened
girl in her Renault Clio to the bus which takes her to a exchange summer in
France.
There she
meets up with a girl of her age and they become close, and by the time they
return home have become close friends,
sleepy heads against each other’s shoulders, and a hug as they leave one
another’s company at the shuttle.
Every time
they meet up, of course, they travel by Renault Clios, each time in a different
color.
In the
next frame, she is packing up her things, obviously leaving her husband,
filling up the truck of her Clio and driving off to the shuttle which takes her
back to her English girlfriend, the two hugging and driving off in a brand new
red Clio.
In the
last scene, they return to as an adult couple with girls of their own to visit
the British girl’s parents.
The musical accompaniment here is a piano version
of Oasis' "Wonderwall," with a female vocal. And although the
director is unnamed, the film was made by the Publicus-Poke advertising firm.
Los Angeles, December 10, 2024
Reprinted from My Queer Cinema blog (December 2024).
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