by Douglas Messerli
Unknown filmmaker | Business Strip (Part 1) / 2011 [1.40 minutes]
[commercial advertisement]
Long known for their sexy gay commercials, the Montreal-based Gregg Homme
Underwear company produced in 2011 a diptych of hotel based ads, featuring
model Thierry Pepin title Business Strip.
In the first part, Pepin,
dressed in business wear returns to from the hotel bar to his room, pulling out
his laptop. He connects, and quickly get down to business, unbuttoning his
shirt, pulling down his pants suspenders, and stripping the shirt off to the
jazz rendition of “Perfect Kiss” by David Greenburger.
He’s quickly revealed the
bulge in his Gregg Homme Underwear, and the respondent on the computer comments
with a “Really.” The computer icon incidentally is a gay male profile figure,
so we no he isn’t posting a message back home to his girlfriend or wife.
The man at the other end of the
computer is now growing increasingly excited, typing out the words “Where are
you?” followed by another male icon asking “Can I join,” while others simply
post smile emojis.
Finally, Pepin pulls down his
underpants, revealing his ass, and tossing the pants at the computer screen, one
last message registering “Would you dare?” before the screen goes white.
The close simply reads: “Gregg
Homme Outrageous Underwear.”
It’s a lovely striptease and a
clever add to boot. But you ain’t seen nothing yet.
*
Unknown filmmaker Business Strip (Part 2): Room Service / 2011 [1.30 minutes]
[commercial advertisement]
Part two is one minute shorter but makes up for it with an even cleverer
narrative.
Here we see Pepin already
stripped to his skivvies, drink in hand. But as the elevator approaches his
level, he’s already changed from his white pair with a large black band into a dark
blue pair in made of latex. The camera provides us several opportunities to
observe the bulge as he heads off presumably to answer the door.
The screen goes dark, and when
an image again appears we observe that it’s the next morning, shoes lying
beside the bed with our beauty boy laying in the white sheets. A continental
breakfast of fruit, a small baguette, and orange juice awaits him—if only he
can free himself of his right handcuff attached to the wall behind the bed.
With his left hand he grabs
the note left on the breakfast tray. It reads: “Thanks for the underwear. Keep
the handcuffs! xxx”
Los Angeles, November 22, 2025
Reprinted from My Queer Cinema blog (November 2025).
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