going my way?
by Douglas Messerli
Unknown filmmaker Hot
Towel! Hot Towel! / 2011 [30 seconds] [commercial advertisement]
This British Travelocity ad plays on the various
stereotypes of gay flight attendants in order to encourage gay men of various
interests to take sign up, sit back, and be serviced nicely throughout their flights.
It begins
with a fairly stand bearded jolly type, Carl, who just wants “to take care of
you.”
A German
sounding Jürgen, “services hard.” The unnamed French-accented attendant reports
that “I can get you up first thing in the morning.”
A short
haired Brit attendant announces: “Heathrow, Gatwick, I go both ways.”
The US
representative is not into stopovers but he will do the red eye.
The
Frenchman argues, “Pick me if you have a tight budget.” Carl returns to tell us
that he has a full range of films if you like to watch.
An Asian,
cloaked all in red, tells you he’s very exclusive, while Jürgen reassures us
that he can go up to twelve hours without feeling tired.
A
beautiful lisping young steward suggests: “So just recline and let me service
you.”
A line
of text reveals that there are over “700 airlines competing for you.”
And our
last mustachioed boy madly offers us a “Hot towel! Hot towel!”
Los Angeles, November 22, 2025
Reprinted from My Queer Cinema blog (November
2025).
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