clique click
by Douglas Messerli
M&C Saatchi ?
(director) Mile High Club / 2007 [45 seconds] [commercial advertisement]
The now defunct British airlines SilverJet
created a 2007 work advertising the first airline with “women-only loos.”
The ad is so audacious it might at first appear almost to be a Saturday
Night Live commercial, except by this time that nightly series was already
losing its sense of humor. In this ad we see a full view of the women’s
bathroom along with an airline steward serving customers nearby.
The door clicks partially open and a rather disheveled woman exits,
returning quickly to her seat.
The airline steward continues serving wine, as we again here a click,
the bathroom door open and another fairly disheveled woman exit and immediately
take her seat beside the previous one. We must presume they weren’t simply
helping one another in a time of illness, but were taking care of other
business.
That’s clearly why they have suddenly become members of the “Mile High Club.”
Since SilverJet went bankrupt, I presume they didn’t have the opportunity to
introduce their “men only loos.” One might guess that straights complained, and
the airline went under. But meanwhile, I am sure, some customers had a lot of
fun. I certainly laughed at the wit of this ad.
Los Angeles, January 20, 2026 | Reprinted from My
Queer Cinema blog (January 2026).
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