friendly neighbors
by Douglas Messerli
Director unknown Doritos / 2011 [65
seconds] [commercial advertisement]
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Tom is cutting his hedge and spots a bowl of
Doritos sitting between the two next-door gay boys. Whether it’s the Doritos or
the boys, Tom clearly spots something he sees as rather exciting, the good-looking
neighbor leaning forward, his tongue wetting his lips in absolute desire.
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What he
doesn’t notice is that his wife has just come to his side to deliver up a nice glass
of iced-tea. One of the cuties waves, “Hey, Barbara,” and the second
immediately repeats, “Hey, Barbara.”
At
that very moment, the Dorito logo comes flashing across the screen almost like
lightning, waking up our dreaming Lothario, his busy expressions of lust and
hunger turning to an open mouth of abashed startlement.
When the two call out “Tom,” he fully realizes that his wife has been standing next to him for few minutes now, she looking more than a little perturbed for what she’s just witnessed of her husband’s body language and facial expressions.
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The gay
boy on the left, responds, “I told you so,” the other pursing his lips with a “Hm-hmm.”
This
short ad reminds me, in its tone, of the 1991 Saturday Night Live Schmitt’s
Gay Beer commercial parody skit.
Los Angeles, May 8, 2024
Reprinted from My Queer Cinema (May
2024).
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