by Douglas Messerli
Director Unknown | Renault / 2010 [30 seconds]
The Renault gay ad of 2010 begins with an overview of a street, a
police siren screaming. The camera pans down to the street where a good-looking
motorcycle cop has just pulled over a car, not any car of course, but a Renault
Clio, inside of which sits a beautiful male driver.
In his best macho stride,
the policeman walks to the back of the car, checks the license plate and moves
back to the driver’s open window, handing him what looks to be a ticket.
He drives off, the song “Macho
Man” which has been percolating in the background finally coming into full
audio range.
The driver finally looks at the paper that has
been thrust at him. It reads:
Tony 335 6251613.
The Renault Clio logo
follows with a reminder to “Join Our Community.”
Los Angeles, May 8, 2024
Reprinted from My Queer Cinema blog (May 2024).
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