unknown filmmaker | Pool Boy / 2017 [commercial advertisement]

family desires

by Douglas Messerli

 

Director unknown Pool Boy / 2017 [1 minute] [commercial advertisement]

 

In 2017 Coca-Cola began a new advertising campaign aimed, it appears, primarily to an Italian audience, since the song was “Come Prima” sung in Italian. But it would appeal equally wherever it might be shown since there was no dialogue.

     The beautiful new pool boy (Argentinian model and actor Guido Perassolo Puhl), shirt open to display his golden, muscled torso, is at work.

      From within the house a young woman (Mariel Neira) spots him, her mouth agape. At the same moment from an upper bedroom her brother (Bruno Elias Aversano) also gets a good look from his window. And the race is on as the two siblings both rush to the refrigerator to fetch him a Coke. Tripping up one another, and leaping over the couch in order to get to him first and gain his favor, they rush forward.

      By the they reach the pool, however, he is already downing a Coke provided by their mother Argentinian actress Celina Font) along with a sandwich on a plate she holds ready in her hand.

Los Angeles, May 20, 2024

Reprinted from My Queer Cinema blog (May 2024).